5 Secrets to creating killer content for social media that converts into sales and booking more cliets!


I know the term content or content strategy is a relatively new concept that more and more seasoned marketers are continuing to Incorporate into their marketing so as to create other ways of generating leads and ultimately more sales. 

So if you've who's just started your business, it's understandable why you might not be aware of this business marketing strategy or know the importance of it to your overall marketing strategy. 

So let me take a brief second to explain exactly what content or content creation is and why you need it for your business if your overall objective is to increase sales.

What Is Content Strategy?

Content strategy refers to creating and managing your own tangible media be it 1) written (example blog posts, press releases etc,); 2)  visual - video, photography, instagram stories, etc. OR 3)downloadable - such as worksheets, design templates, etc sonar to continuously demonstrates who you are and the expertise you bring to your industry as part of your marketing plan.

You might've heard how important content creation is to the growth of your business, but as you'll see throughout this post, it needs to have a well-planned purpose. When you develop a content strategy aimed at generating leads or increasing sales, there are some 5 secrets to creating brilliant content that you must consider first. 

1)FIRST THING TO CONSIDER IS:DETERMINE YOUR BUSINESS GOALS

Knowing and keeping in mind your business is a crucial step in knowing the secret to creating content that converts into sales!

That means; first and foremost , you need to determine what it is you want to achieve in your business - is it getting more sales, booking more clients, doubling your email list,
Whatever it is, the why behind your business goals will no doubt help guide you in the creation of your content because every decision you make will be governed by the bigger picture and the "why" behind your need to create content to be used as part of your digital marketing strategy!

[Related Article: How to Blog Your Way To A New Career in 2019 ]

2) SECOND THING TO CONSIDER IS: REMEMBER TO CREATE CONTENT TAILORED SPECIFICALLY FOR YOUR ESTABLISHED KEY PERSONAS, AKA YOUR IDEAL CLIENTS


The reason why it's important to identify your key personas, aka the people who you hope would be your ideal customers, is so that you can creatively tailor your content to a specific group of people whom you know to be your target audience/target clients and that your content will resonate best with!

That way, when you share your content, it won't fall on deaf ears but rather spark intrigue and thus create an engaged audience which will then convert into sales or booking more clients - even when you have a small social media following and are you've only just launched your business online! 

3) THIRD THING TO CONSIDER IS: REMEMBER TO KEEP EVERYTHING IN LINE WITH YOUR ESTABLISHED BRAND


Staying consistent with your branding is key when your goal is to create the kind of content that converts. That means keeping the following in mind - Your brand story and brand message, and not veering off of it! 

That means, if you are a speak easy bar and usually your content marketing for social media usually features speak easy- inspired cocktails, your 1930s type bar, etc do not suddenly start posting about Craft beer & NFL, and asking if your customers and social media followers are coming to try the latest craft beer offering you have on tap because chances are, they're not - purely because they're into hand crafted cocktails, fine whiskeys and maybe afternoon tea!

So remember who your customers are and keep everything in line with your established brand.

4) FOURTH THING TO CONSIDER IS: MAKE SURE YOUR CONTENT ANSWERS A QUESTION YOUR CUSTOMERS HAVE 


This could be a question as simple as: "Where is the best local event space that's available to hire for kids birthday parties?

So to create content that answers that question would be as simple as: writing a blog post about the best party ideas for little ones and where to host them. Then sneakily add your event space as one of the spaces suitable and available to hire! Or you could share snapshots of your decorated event space from a previous party you hosted with the caption: it was a pleasure to host your party Miley. If you're reading this and you also want a space to hire for your party, get in touch with us!

That way, anyone who was wondering where can they find a space to book for their kids party knows to get in contact with you!

5. LASTLY, CREATE  LIVE CONTENT ADVERTISING IN ACTION WHAT IT IS YOU DO BEST


This is gold mine advertising because not only will this showcase your business offering/ or doing what it does best, but creating content advertising in action or real-time what it is your business does best is an absolute genius way to get the word out regarding the types of services and/or products you offer.

The best way to do this is to leverage video marketing because it'll help you showcase your business's products and services provided in action. I suggest using tools like Facebook Live or Live Insta Stories or even Periscope to do so - they're a great way to advertise your offerings in real time .

And just watch as the emails and phone calls come in because it's one thing to list your services on your website and quite another once you show your social media followers exactly what it is you do in action.

Pro Tip: Just don't forget to include a clear CTA (call to action) to let your followers know how to book your services or buy your products. 

So over to you now, what are the content strategies that you know work for you and your small business? If you don't have any yet, which of these content strategy secrets will you put into practice? 
Let me in the comment section below.


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