THE 7 THINGS YOU'RE NOT DOING WITH YOUR LINKEDIN PROFILE THAT COULD COST YOU THE JOB

5/17/2017

5 WAYS TO IMPROVE YOUR  LINKEDIN PROFILE AND GET THE JOB
The average millennial juggles on average 3 to 5 social media accounts on a daily basis. 
I'm talking updating their Facebook status, posting a perfectly curated flatlay of their #OOTD on Insta, snapping a silly photo to share on Snapchat, and then sharing thought-provoking content on twitter, but when it comes to LinkedIn; it's a different story altogether! 

We just don't seem to devote that level of attention and detail to our LinkedIn  profiles, which, whether knowingly or unknowingly, could be the difference between landing a new gig or not!
Because here's the thing: 94% of recruiters will generally check-out a candidate's LinkedIn account before making the decision to extend them a job offer or not! And that is the cold truth that  we need to get on board with! 

So if your social media accounts, particularly LinkedIn, doesn't correlate with what your CV/Resume says, then you're in trouble because that means that there are things you're currently not doing with you're LinkedIn Profile (which you should) which could end up costing you the job.
So, what are these 7 things you're not doing with you're LinkedIn Profile?

Read on to find out...

7 WAYS TO IMPROVE YOUR  LINKEDIN PROFILE AND GET THE JOB

NUMBER 1: 
NOT HAVING A PROFESSIONAL PHOTO
This one is so simple and so basic, but you'll be surprised how many millennials seem to miss the mark on this one, especially given that the number one thing recruiters and possible connections do when looking at your profile will be to check out your profile photo! 
So make sure you have a clear photo of yourself where you're looking polished and professional so as to make a memorable impression on recruiters.
That means any photos of you taken on nights out are probably not a good idea!
Choose a photo where your makeup is as natural as possible; your hair is slicked back from your face; and make sure the photo is a recent photo.


 NUMBER 2: 
NOT CAPITALIZING YOUR SUMMARY TO YOUR ADVANTAGE
This is a biggie!
Your summary section on your LinkedIn Profile is personal branding goldmine in that this is the description that will come up after your name every time recruiters search for you, so for the love of God, capitalize on it!
To capitalize on  your summary is quite simple. Use industry key words that will ensure that when recruiters and possible connections search for candidates in your industry, yours will be one of the names that will pop up first, thus increasing your chances of landing that much-needed new gig!

NUMBER 3: 

NOT ASKING FOR THAT ENDORSEMENT
Okay, even I'll admit that gathering enough courage to ask someone to pretty much write nice things about you can be a daunting exercise, especially if you're shy like me.
But do it anyway 'cause the results of which could be the difference between having a mediocre profile and one that's strong enough to land you a job.
So go ahead, and ask one of your connections for that endorsement.

[RELATED ARTICLE: Learn How To Create A Job-Hunt Plan In These 4 Easy Steps]

NUMBER 4:
BEING INACTIVE/ PASSIVE
This could be so detrimental to your profile mainly because employers and recruitment agencies alike are always keen on seeing someone who takes on an active role with their online presence.
Did you know that 94% of recruiters look at candidates’ LinkedIn accounts when hiring?!

Yep!

So make sure you use that to your advantage by 1)actively posting status updates that provide value to your LinkedIn friends/connections; 2)engaging with your connections' content; 3) publishing articles on LinkedIn so as to establish yourself as a thought leader in your field, and not to mention build your personal brand!


NUMBER 5: 
NOT UPDATING THEIR WORK EXPERIENCE
This is a crucial step that most millennial job seekers seem to miss on their LinkedIn Profile when looking for a new job.
First realize that NOT ALL work experiences will be conducive to landing you your dream job for the simple reason that some of your previous jobs, like that stint you did babysitting your neighbours kids will simply prove irrelevant to most of your current prospective employers.
So, to that end, update your work experience, but leave out any unnecessary jobs— like your high school babysitting gig, or that summer bartending stint because chances are, they aren't as relevant as some of your more recent experiences. So really hone-in on what role you're going for and then edit your work experiences accordingly.
For example, let's say you're going for a Sales and Marketing Exec' position and one of your first jobs out of college was doing Field Marketing, then you can include that on your CV/Resume as it is far more relevant than your babysitting job, plus it'll also show your career progression which is something employers are always keen on.

NUMBER 6: 
NOT HAVING A CUSTOM URL
Okay ill admit that this is one of the LinkedIn hacks that may not be so obvious to everyone, but that doesn't mean that it's unnecessary, because it is!
Having a customized LinkedIn URL not only shows your connections and prospective employers that you're detail orientated, and technologically savvy, but it is also a surefire way  to differentiate yourself from all of the other LinkedIn users out there as it'll help make you more memorable.

NUMBER 7: 
NOT HAVING A CALL TO ACTION
This is particularly crucial for anyone looking for a new job and it's something that can easily be done in just a couple of words.
For example, at the end of your profile, you could have a simple sentence like:
"So if a results driven, highly enthusiastic candidate with a proven record for success is what you're looking for, then you've come to the right place. Just email me at blablabla@gmail.com"
Having a call to action like that could propel a possible recruiter to get in touch with you straight away because you would've guided them to do so!

So there you have it! Your 7 Steps To Improving Your LinkedIn Profile.

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