FROM A SPICE GIRL TO A FASHION MOGUL - HOW TO REINVENT YOUR PERSONAL BRAND LIKE VICTORIA BECKHAM

May 08, 2016


When you mention the name 'Victoria Beckham," all that comes to mind is a super chic 'fempreneur 'who'll never be caught dead without her signature pout and killer 6 inch heels, her brood of four, and of course  a fashion powerhouse!

But it wasn't  so long ago the now business mogul was affectionately known as  "Posh Spice" within  the pop music industry!

So you have to give her props for successfully reinventing her personal brand from "Posh Spice"  so successfully that nowadays,  this fempreneur's name usually precedes adjectives like 'Designer'; 'Business Mogul', 'Mother Of Four', and of course, 'Wife To David Beckham!' All of which are rather impressive accolades that anyone would be lucky to have them associated to their name, especially when you take into account the former pop star's early days!

No one would've thought that the formerly known "Posh Spice' had it in her to make a such swift leap from being a fifth member of an all female English  pop group  to now being an internationally  renowned fashion and business powerhouse!

But she did!

This working mum of four has successfully reinvented herself, proving her critics wrong that yes, she is that talented!  And that;  yes she is that business savvy to the point that her empire now rakes in hundreds of millions year in and year out! Plus... she's got numerous awards attesting to the fact that she is that talented and that she is that good in business!

So... How did this former pop star do it?!

What was her secret to successfully reinventing her Personal Brand?!

Well, ...here are are some of the Personal Branding lessons we can  learn from this savvy business mogul, that we can also use in our personal branding strategies.

[RELATED ARTICLE: 4 Steps to Identifying Your Personal Branding Statement]

PERSONAL BRANDING LESSON 1: DREAM BIG
And this is what she says about it:
"I've always dreamed big. I believe in creative visualization," She Beckham told British Vogue Magazine after winning the "British Luxury Brand If The Year" award in 2015.

PERSONAL BRANDING LESSON 2: HAVE AN UNBEATABLE STRATEGIC INTENT
Early in her life, Victoria Beckham said, “I want to be as famous as Persil Automatic (the laundry detergent),” and invariably, this has influenced her approach to crafting her Personal  Brand proving that being that intentional in all that you do is key to successfully reinventing your Personal Brand.

And kudos to her for that!


PERSONAL BRANDING LESSON 3: NEVER PAY ATTENTION TO THE NAYSAYERS!
The fashion mogul has proved to everyone that:'yes it is possible to successful reinvent yourself and end up having a successful career and a great personal brand along with it!'


She told Business of Fashion that "For a long time there, I was a bit of a laughingstock,And while everybody was busy laughing, what was I doing? I was laying the foundation to what I have in place now.”


And boy, has her hard work has paid off?!

She was nominated as the winner of Britain's most successful entrepreneur of 2014. Best Brand in 2011 and 2014, 


Feature Image via

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