PERSONAL BRANDING TIPS: 4 STEPS TO IDENTIFYING YOUR PERSONAL BRANDING STATEMENT

2/21/2016

How To Write Your Personal Branding Statement | Personal Branding | Branding Statement | Personal Marketing | Resume Summary Statement | By Lindsay L. Malatji
Think about this for a minute: 2 girls send their resumes for the same position. One knows the importance behind having and using  a Brand Statement to better market herself, while the other, well, she simply thinks it's not such a big deal. 
The Hiring Manager takes a glance at both of their resumes. First, he looks at Girl Number 1's resume,  which happens to be  a thoughtfully worded resume with a clear Brand Statement written across the top page  successfully  illustrating 'Girl Number 1's' value proposition to the Hiring Manager,  while the other resume belonging to 'Girl Number 2', well,  simply doesn't have a Branding Statement because 'Girl Number 2'  doesn't think she needs to include it because she has the experience to back up her suitability for the job, so why bother with a Brand Statement?! 

Guess who got the call for the interview? 

That's right! 'Girl number 1'.

[RELATED ARTICLE: 3 Reasons Why Your Resume Is Your Best Personal Branding Tool]

Because she knows that defining  your very own Personal Brand and Crafting that  Brand  Statement is highly imperative in order to better communicate who you, what you're about, and most importantly,  what it is you do so well so as to differentiate yourself from your counterparts and get the job.  And here's why that is:

■ Having a well thought out  Brand Statement will help sell yourself to anyone who's worth knowing about you be,  especially when applied to your personal marketing collateral such as your resume, personal websites, social media platforms or any other personal marketing collateral  that you may have.

■ Having a Brand Statement  will positively  set you apart by effectively  communicating exactly what it is you do and the way you do it.

[RELATED ARTICLE: The 6 Basic Personal Branding Principles Fashion Bloggers Use In Order To Stand Out ]

■ Having a Brand Statement will help leverage your USP (Unique Selling proposition)  into gaining what you want, be it a new job, promotion, or new opportunities in life.

And here's why that principle & truth applies:
Because a Personal Branding Statement is that statement that defines that which you do & the way you do it in a clear and succinct manner. It is what sums up your unique promise of value to your prospective employer or prospective clients and it is inherently unique to you & you alone because no one can do what you the same way you do it! Hence it continues to be one of the number one personal marketing tools to have if you want to positively set yourself apart from your counterparts. 

And here's how you too, can start crafting  your very own Personal Branding Statement just by following these 4 Steps.

How To Write Your Personal Branding Statement | Personal Branding | Branding Statement | Personal Marketing | Resume Summary Statement | By Lindsay L. Malatji

STEP 1:
Define what is it that you do so well.
This is were you need to define and articulate exactly what it is you do in detail. For example,  instead of saying "I'm a  Teacher", you could try elaborate on that by saying; "I'm a second grade maths teacher."

Step 2:
Identify who  you serve.
This is were you identify the demographic you serve and cater to. Obviously by so doing, you'll get to identify who you serve in the process. 
So using our teacher example above, you could say, "I'm a second grade maths teacher teaching young boys and girls aged 8 & 9 years old."

Step 3:
Elaborate  on how do you do that you do so well. What's your point of difference.
This is were the "meat" of your Brand Statement lies because by articulating your point of difference; you are thereby branding yourself.  
Again, So using our teacher example above, you could say, " I'm a second grade maths teacher teaching young boys and girls aged 8 & 9 years old the fundamentals of mathematics by using real life examples  ( found in everyday life) in order to highlight the importance of mathematical skills in everyday living."

Step  4:
 Explain why you do what you do.
This is were you share the "why" behind that which you do. Note: any effective Personal Branding Statement will always be unique to the individual,  thereby making it an even better and effective personal  branding method statement because it'll be  true to you and you alone. Again, So using our teacher example above, you could say, "I'm a second grade maths teacher teaching young boys and girls aged 8 & 9 years old the fundamentals of mathematics by using real life examples in order to highlight the importance of mathematical skills in everyday living so as to demonstrate the necessity and need for mathematics in  order to successfully lead an empowered  life even at their young age.
There you have it! Remember that a good Personal Branding Statement should 1) be true to you and you alone; 2) It should highlight your Unique Selling Proposition; and 3) It should succinctly demonstrate your abilities in a mere 3/4 sentences.

So, were these tips were helpful to you? Leave your answers in the comments section below because we'd love to hear your thoughts.

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